Believe it or not, video marketing is one of the most effective ways to increase brand awareness, customer retention, and revenue growth. This is because while only 20% of people will read a site’s text, a whopping 80% of people will watch the exact same content in the form of marketing videos. Viewers also wind up staying on the site for two minutes longer, and are 64% more likely to purchase products and services there.
Of course, you can’t just call a video production company and order a round of web content. Like any advertising campaign or strategy, video marketing requires planning. To help you work together with web video production services, here’s some advice on how to make video marketing work for you!
1. Find Your Target Audience.
It’s important to consider the fact that 90% of highly educated people, as compared to 44% of people who have less education when determining what demographics you want your video marketing campaign to target. Apart from education, age plays a huge role, too. Those under age 55 make up over 81% of Internet users. Not only that, but 87% of all Internet users 18 – 34 watch videos online. Essentially, your video marketing campaign should probably cater to younger, higher-educated crowds.
2. What Kind of Videos Are You Going to Make?
There are several kinds of videos that you can make, including company introductions, consumer testimonials, product demonstrations, case studies, blog entries, and (of course) commercials. Product based videos may be your safest bet, since 70% of consumers watch them when upon encountering online. In the videos, be sure to demonstrate the product, since that has been show to increase the likelihood that watchers will continue viewing longer than two minutes.
3. Distribute the Video Across the Internet.
There are several avenues that your video marketing campaign can use to distribute through, including social media, company websites, and emails. Facebook is a particularly effective route, since people watch over 500 years worth of video in just a single day on the social network. Video marketing can also enhance an email marketing campaign, too, since emails with videos are two to three times more likely to produce to leads.
If you heed this advice, you’ll find success with your video marketing campaign. If you have any questions, feel free to ask in the comments. Good references here.