People love watching videos on the web. On YouTube, the Internet’s biggest video host, more than 4 billion videos are watched every day around the world. In addition, about 50% of all mobile Internet traffic and as much as 69% of traffic on certain networks comes from web video productions.
If this isn’t enough to convince you of the benefits of creating online video advertisements, take a look at these facts below.
Here are the top four reasons why your company should be advertising with web video productions right now:
1. Video marketing is mobile-friendly: If you haven’t heard yet, mobile web use is quickly becoming just as, if not more, popular than desktop web browsing. And research has shown that mobile advertisements, especially web video productions, perform about 4 to 5 times better than traditional online ads.
2. Marketing videos are conducive to conversation: When a user watches one of your company’s web video productions, he or she will be able to comment on and discuss the video with other people interested in what your company has to offer. They can also share, tweet and link the videos with their friends and family, giving your company free promotion through its web video productions.
3. Digital video productions help you create a strong visual brand: Web video production is one of the best ways to establish a visual brand that helps your company stand out from the crowd. Internet users respond especially well to visual content compared to text-based content. By choosing to show instead of tell, you can attract a wide audience to your company with web video productions.
4. Video for SEO helps your company gain visibility: Online vide is one of the best ways to improve your company’s search engine optimization, or SEO, strategy. Video content is actually 50 times more likely to be ranked organically on Google than text-based content. By incorporating video into your SEO strategy, you will be able to reach the top of the search results for your company’s category. Find out more at this site.
